小黑盒游戏新闻 ( ) • 2024-03-27 18:47

在接受Polygon采访时,Xbox部门负责人菲尔·斯宾塞讨论了多个话题,其中包括当前游戏市场的危机以及微软对于独占性的理解。斯宾塞指出,市场危机的背后,独占性概念是原因之一,即高昂的成本导致大型独家游戏在多数情况下未能达到预期销量,为此,Xbox正在积极拓展至更多平台,如在PS5和Switch,推出了诸如《Pentiment》、《Sea of Thieves》、《Hi-Fi Rush》和《Grounded》等游戏,这不仅使老游戏焕发新生,带动销量增长,同时也顺应了行业发展,逐步打破传统的独占模式。


菲尔强调,他与团队作出的一切决策,均旨在壮大Xbox品牌,即使外界看法不一。微软始终坚持将Xbox体验扩展至任何带有屏幕的设备,以适应习惯在手机、电脑、智能电视、平板及各类型主机间无缝切换游玩的GenZ一代需求。

斯宾塞也不避讳地提到了近期的裁员潮:继微软游戏部门今年1月裁员1900人之后,动视暴雪将在3月底再裁减900名员工。面对严峻的经济形势,裁员往往成为企业无奈的选择。当企业收入无法持续增长时,唯有通过降低成本,收回投资,才能保持财务稳健。

此外,斯宾塞感慨万千地聊起了那些转行或突然失业的朋友和同事,这种现象在游戏行业中尤为突出,严重影响了从业者建立稳定职业生涯的可能性,进而影响生活的稳定性。

斯宾塞满表示,他希望整个游戏行业能重现过去的辉煌,但这个过程需要时间、投入和奉献。长远的目标是在风云变幻的市场环境下,以崭新的增长点和变革态势面向未来,共同抵御挑战。

来源:Aroged

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Phil Spencer was interviewed by Polygon and on this occasion the head of the Xbox division touched on numerous topics, including the crisis in the video game market and the concept of exclusivity according to Microsoft. The market is in crisis and this is no mystery, according to Spencer one of the reasons is precisely to be found in the concept of exclusivity: the big exclusive blockbusters cost too much and don't sell as they should, in most cases, which is why we are looking with ever greater interest at other platforms. Xbox has already brought some games from its catalog to PS5 and Nintendo Switch this year, such as Pentiment, Sea of Thieves, Hi-Fi Rush and Grounded. In this way, even old games can enjoy a surge in sales and moreover, according to Spencer, it is a way to grow the industry and shake off the concept of exclusivity as we know it. Phil then reiterates how every decision was made by him and his team it is taken solely to grow the Xbox brand, although public perception about it may be different. Microsoft's idea is always to bring Xbox wherever there is a screen, to meet the needs of GenZa generation used to playing on smartphones, computers, smart TVs, tablets and consoles, and in general wherever there is the opportunity, switching fluidly from one device to another. Spencer then talked about the layoffs: at the end of March Activision Blizzard will lay off 900 people in addition to the 1,900 employees laid off by Microsoft Gaming in January. Unfortunately, cuts are often a necessary evil in a period of great crisis and if a company's revenues do not grow, the company will have to cut costs to recoup the investments made and make ends meet. Phil then talks about friends and colleagues who have moved elsewhere or who have lost their jobs overnight, a serious problem in this industry which makes it increasingly difficult to build a stable career and consequently have a more regular life. Spencer's hope is that this business can return to being as thriving as it once was, but it is a process that will require time, resources and sacrifices. The objective is to look to the future with new prospects for growth and change, to resist the challenges of a market in turmoil. Sony PlayStation®5 – DualSense™ Wireless Controller is one of the best sellers today on