The term was once commonly known as datalogy, but since The idea of studying massive amounts of Data for use by Marketing entities became a much more practical reality due to AI and machine learning, a more accessible term, "Data Science" has become the norm ... While the definition of Data Science covers analysis, we would do well to consider Data analysis as defined by Techopedia ... To put it plainly, Data Science and Analytics are Now able to be used to actively fine-Tune and adapt Marketing, Business practices, and more to make Business processes more efficient.
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